I developed foundational brand messaging for Hyland, collaborating with brand strategists and incorporating insights gleaned from brand positioning research conducted by market research firm B2B International. Deliverables included purpose, vision and mission statements; value proposition, messaging pillars and core values; company description, elevator pitch and more. This framework ensures messaging alignment and empowers leaders and content creators throughout the company to effectively articulate Hyland's brand.
Hyland foundational messaging
Purpose: We empower our customers to do amazing things for people.
Vision: We will be the number one company organizations partner with to maximize the value of their enterprise content.
Mission: We provide solutions that empower our customers to maximize the value of their enterprise content, transform the way they work and deliver exceptional experiences to those they serve. We partner with organizations in every industry sector all over the world.
Hyland brand messaging house
Position of value: Intelligence empowering innovation
Brand essence: Hyland empowers people to deliver their best so they can do amazing things
Brand message: Hyland empowers customers with intelligent content solutions that enable innovators across your organization to improve processes and make better decisions every day, so they can provide better experiences to the people they serve.
Differentiating pillars
Content intelligence: Modern platforms and intelligent solutions put today’s content at your fingertips, driving better decision-making throughout the entire content lifecycle.
Agility: Future-looking, cloud-enabled technology built for growth and security, prepares people at every level of the organization to meet evolving customer expectations.
Dynamic solutions: Configurable, scalable solutions enable automation and empower organizations to seamlessly integrate advanced technologies into any business system or process workflow.
Expertise: We are a trusted advisor in digital innovation, relying on longstanding partnerships and a deep understanding of our customers’ industries.
Company description: We provide intelligent content solutions that empower our customers to transform the way they work and deliver exceptional experiences to those they serve. Our solutions capture, process and manage high volumes of diverse content in order to improve, accelerate and automate operational decisions and workflows.
Elevator pitch: We provide business technology that intelligently connects all types of content and data within the systems and automated processes you use every day. Basically, we put your information to work.
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